Nike and LeBron James created history together when they signed the largest single-athlete deal. This is being seen also as the largest single-athlete deal in Nike’s history.
James, while talking to the media said that it is has been an unbelievable time for him and his family. He said, “I’m very humble, man, It’s been an unbelievable time for myself and my family, and I’m just grateful that Nike and [Nike founder] Phil Knight and everyone over there just believed in a skinny-old, skinny 18-year-old kid from Akron, Ohio, and I’m happy to be a part of such a great company.”
The deal is a hefty one, however, the exact amount of the deal has not yet been revealed. This is the first Lifetime deal in the 44 year history of the company.
“We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders,” Nike said in a statement. Adding that, “We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond.”
“LeBron and I have been in love and obsessed with Nike since we were kids,” Maverick Carter, James’ business partner, said Monday. “Having built a totally innovative global business with them has truly been a dream come true. We are so excited to be taking the business to an entirely new level. For LeBron, he’s thrilled to know he’s a Nike guy for life.”