As the concern for environmental conservation grows, people are becoming more and more conscious of their lifestyle choices. And even the clothing brands are taking initiatives to do their bit for the cause.
One such brand is Alcis Sports, which is an environment-friendly sportswear brand. Not only does the brand produces clothes that are of fine quality and affordable, but are also made of recycled plastic PET bottles, therefore, doing a huge favour to both society and the environment.
The brand founded by two gentlemen Roshan Baid and Ravish Nanda is a home-grown athleisure brand that offers sportswear in the categories of running, training, yoga, racquet sports, and core. Each of these is different and are custom-made for specific activities.
The company’s apparels are priced between Rs. 399 to Rs. 3999.
For the current IPL season, the brand is the official sponsor for Rajasthan Royals’ gear. Each t-shirt saves approximately 27 litres of water, uses 50% less energy to produce and reduces carbon emission by over 54%.
In an interview with Economic Times, Baid said, “We firmly believe that we don’t just make clothes, but make equipment for our customers that can be used for both performance and active wear.”
Baid feels the availability of products is on limited choices- either expensive and of top-notch quality or affordable but of poor quality, as more and more Indians are becoming health and fitness conscious. The brand’s owners are planning to produce 50% of their garments from recycled polyester within the next few months to reduce the toxic by-products which pollute the air and water.
These efforts are commendable and the company is currently selling over 40,000 items every month through various channels. Alcis Sports is available in over 700 outlets across the country including all leading large format stores such as Lifestyle, Shopper Stop, Central, Globus, Sports Station, etc and online retail websites and also EBOs in few cities.