So far, Yuvraj Singh’s ‘YWC- YouWeCan’ was only available on his own portal www.ywcfashion.com, but the Indian all-rounder’s venture is now been made available on one of India’s leading lifestyle brands; Jabong.com.
Yuvraj unveiled ‘YWC’ back in September 2016 in Mumbai in a star-studded event which included some of the best Bollywood stars and Indian cricketers. YWC’s products for both men and women such as t-shirts, joggers, track pants, jackets and hoodies will be available on Jabong.
Yuvraj will donate all the profit, made through this venture, to his NGO ‘YouWeCan’, which works for cancer-related causes, and also funds education for cancer surviving kids.
“YWC is built around the ethos – Live, Dare and Inspire – and aims to motivate individuals to fight against insurmountable odds, have courage and make fighters out of all of us. Jabong has a dedicated base of sports-loving and fashion-forward shoppers and will be an excellent platform for YWC to connect with more individuals and inspire them to have the grit and determination to overcome unassailable difficulties”, said Singh, owner of You We Can Ventures.
“Yuvraj has won extraordinary battles against all odds and has always managed to come out on the top. Be it his comeback from the ACL tear or his fight against cancer, Yuvi has constantly proved that hard work and determination conquers all. We are excited to bring on board, a brand such as YWC to our portfolio of sports lifestyle products, the spirit of which will surely resonate with the shoppers on Jabong. A significant percentage of revenue from all YWC sales goes toward funding Yuvraj’s foundation and it gives us immense pleasure to be a part of this great cause”, said Kalyan Kumar Gunasekaran, chief merchandising officer, Jabong
The entire range of clothing is inspired by street-style fashion and classic vintage looks. Furthermore, it will be made of Supima cotton and sports bold silhouettes. And to add further excitement to it, the beloved Indian batsman will soon launch denim as well the Spring/Summer collection for both men and women.