International Cricket Council (ICC) and UNICEF have partnered up and announced #OneDay4Children, a tournament-wide campaign that will be conducted throughout all 48 matches of the ICC Cricket World Cup.
Former English batsman and ambassador of the campaign, Nasser Hussain along with England all-rounder Chris Woakes has launched the campaign to bring the world of cricket together and build a better world for children.
The campaign will reach its peak on June 30, when India and England will play against each other at Edgbaston. The stadium will be painted in a sea of blue while the players will be sporting a special #OD4C branded kit. The money raised will aid UNICEF’s cricket-playing nations to help children how to play and be healthy as well.
This campaign is all inclusive of the players, the sell-out crowd and the global audience who will be a part of the movement. There will be an activity conducted during each match that will encourage everyone to be a part of the movement.
All partners and sponsors have been included to make this a worldwide campaign and generate as much awareness as possible. Global broadcast partner Star Sports has ensured that the campaign will be witnessed by millions. Booking.com and Gray Nicolls have committed to making a significant donation and other global partners have started working for in-venue activation and promotions to drive fund-raising.
David Richardson of the ICC said, “As part of our continuing work with UNICEF through Cricket for Good, we are delighted to launch #OneDay4Children and use the platform of the ICC Men’s Cricket World Cup 2019 to help more children to play and be healthy. This is our most ambitious charity project to date and we know that cricket’s one billion fans will come together to help build a better world for every child.”
The ICC Men’s Cricket World Cup will run from 30 May to 14 July.