The times have changed. Even for cricketers, just being at the top of the game is not enough, one has to ace the style game too. Looking suave, stylish and desirable are the need of the hour, so that one can draw the attention of brands and sign some mega bucks deal, and who minds to pocket some extra money, right?
And if the player is ambitious enough, he figures out how to encash his popularity and launch his own fashion label. Here is the list of 5 Indian cricketers who have their own lifestyle brands and are churning out crores through the business.
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In 2017, Yuvraj Singh launched his premier sports and lifestyle brand, YWC (YouWeCan), with a standalone store in Varanasi, UP. In July, he opened the second store of YWC in his hometown Mohali, Punjab. The stores have an extensive display of fashion and sports gear. The brand is also available in popular e-shopping websites such as Myntra, Jabong, Amazon, along with the brand’s own portal www.ywcfashion.com.
The products range from athleisure T-shirts, track pants, hoodies to caps and sportswear at an attractive price range, from Rs 699 to Rs 4,999.
The former captain cool of India, MS Dhoni co-owns and endorses sportswear brand, Seven. Started in 2016, the lifestyle brand is currently present in more than 300 distribution and multi-brand outlets. It has seven outlets of its own across the country and is also available in all leading e-shopping websites. Seven opened its biggest store in May 2018 in Chennai.
With mega expansion plans, Eleven plans to open 300 stores by 2020.
The Indian cricket captain Virat Kohli’s stars are shining the brightest these days. His is doing incredibly well not only as a batsman and captain, but his apparel brand Wrong is growing in leaps and bounds too. Kohli, who co-owns the label, is aptly using social media to promote his brand.
A youth-centric fashion line, Wrong is aiming to do a whopping Rs 500 crore business by 2019.
Harbhajan Singh also owns a sports lifestyle range by the name Bhajji. Around 200 sports goods store across India are selling ‘Bhajji’ products, and this is not it – the cricketer also has an exclusive store in Toronto, Canada. Bhajji has become a multi-crore international cricket gear, apparel and lifestyle brand within five years of its launch.
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Legends of Cricket – Sachin Tendulkar @sachintendulkar , Brett Lee @brettlee_58 , Jonty Rhodes @jontyrhodes8 & Legendary Photographer – Tarun Khiwal @tarun_khiwal , brought together for an #Epic shoot by Us! Campaign : True Blue @truebluebrand #AW18 Production House : Aditiproductions @aditiproductions Produced by : Anila Anand @anilaanand & Azhar Sayed @sayedazhar Photographed by : Tarun Khiwal @tarun_khiwal Creative Director : Prashish More @prashish_moore Stylist : Gaurav Raheja @graheja Set Design : Yatin Powle Make Up & Hair : Vipul Bhagat @vipulbhagatmakeupandhair & Mahesh Bhasme @mahesh.bhasme #aditiproductions #truebluebrand #AW18 #sachintendulkar #brettlee #jontyrhodes #legendsofcricket #celebrityshoot #mensfashion #campaign #shoot #productionhouse
In 2016, Sachin Tendulkar announced his joint venture with Arvind fashion brand to launch his premier menswear apparel and accessories brand True Blue. The USP of the brand is to blend Indian authentic cloth making and dyeing techniques into western wear. Launched in 2016, the brand now has its presence in 75 outlets, including eight private stores in the country.