The committee of administrators for BCCI is set to meet today (8th April) to talk about fresh sponsorship tenders. This is on account of the soon approaching expiry of Paytm’s title sponsorship deal with BCCI. Three office bearers, acting President CK Khanna, treasurer Anirudh Chaudhary, and acting secretary Amitabh Chaudhary will also be a part of the meeting.
BCCI had signed a four-year sponsorship deal with Paytm back in 2015 for all the domestic and international games.
The e-commerce giant Paytm, which is owned by One97 Communication had the four-year title sponsorship deal worth Rs 203 crore or Rs 2.42 crore for every match. These rights were inclusive of title sponsor branding for the series with logo, branding in the stadium, designation as title sponsor and broadcasting rights. The deal was for a total for 84 matches.
This was one of the better deals BCCI has received over the past few years after they saw a drop in the contenders for the sponsorship rights. Airtel was the sponsor back in 2010 for a massive Rs 3.3 crore deal with BCCI. However, the deal was cut-short as the brand pulled out. BCCI then got a make-up deal with Star TV for Rs 2 crore per game, which was later succeeded by Micromax.
Along with the talks on the sponsorship deal, the agenda of the meeting will also include finalizing the venues for IPL playoffs. Chennai and Hyderabad are in contention for the playoffs, while the final could be at Wankhede yet again.