Internet domain company GoDaddy Inc, on Tuesday, announced its partnership with the International Cricket Council (ICC) as the official sponsor of the ICC Men’s Cricket World Cup 2019. This is GoDaddy’s first sponsorship deal with the mega event, which is set to take place in England between May 30 and July 14.
According to reports in LiveMint sports, marketing experts have estimated the size of GoDaddy’s sponsorship deal to be $2-3 million.
Speaking about the partnership, Nikhil Arora, the Managing Director and Vice President of GoDaddy India said, “ICC World Cup provides a unique opportunity because two-third of the world’s population, including India, will watch the event. We are focused on growing in tier II and III towns, where the next wave of 200 million internet users will come. We want to use ICC World Cup to both engage with customers and promote the benefits of coming online.”
As part of the sponsorship deal, the company’s logo will be displayed everywhere inside the stadium, which includes the perimeter of the ground, side-screen and backdrops. GoDaddy will also conduct activities to engage with fans visiting from India.
“We are excited to partner with GoDaddy for the Cricket World Cup 2019. GoDaddy has, for a long time, been an active supporter of sport in India and around the world, and has successfully leveraged the influence of sports to empower and inspire entrepreneurs. Our partnership with GoDaddy connects their entrepreneurial zeal with the year’s biggest sporting extravaganza, which I know will be a winning combination,” said Campbell Jamieson, general manager – commercial, International Cricket Council (ICC).
In India, GoDaddy is supporting former Team India skipper MS Dhoni with his entrepreneurial venture.