With the new season of Indian Premier League starting in couple of days time, Virat Kohli’s Royal Challengers Bangalore (RCB) has decided to have an edge over the rival teams in terms of fan engagement by collaborating with an Israeli firm for building a technology platform.
According to reports in Business Standard, the Bangalore franchisee formed a strategic collaboration with Israel-based Interacting Technology Sports to unite the fans through digital community platform. The platform will include RCB mobile application where fan groups and communities from varied parts of the country support the team not only during the season but throughout the year.
Speaking about the partnership Liav Eliash, chief executive of Interacting Technology Sports said “I met RCB months back and we discussed a lot about their values, what they wanted to promote and how they wanted to (engage) with fans as a brand and I felt it is a nice project,” said . Eliash said that his firm is also offering technologies such as data analytics and machine learning to help RCB understand the rival teams better and get a competitive edge.
“The sport is moving to the palm…we would like millions of RCB fans to be able to feel connected to the team,” said Royal Challengers Bangalore chairman Sanjeev Churiwala.
RCB has never won the IPL trophy despite reaching the finals three times since the start of the first season 10 years ago. Speaking about not winning the trophy Virat Kohli said “we never felt that there was lack of enthusiasm for starting a season and that’s something that stands out to me the most and that can only happen when you have such a strong fan base.” said Kohli.
Former South African cricketer and RCB coach Gary Kirsten said that the coaching staff is helping the players to realise their individual potential. “We are making sure that we help the team to be the best version of themselves… and making sure the team is best prepared as it can be,” said Kirsten.