Team India vice-captain Rohit Sharma has teamed up with New Era to unveil an exclusive line of caps designed by the cricketer himself. According to reports in exchange4media, the much-anticipated collection will be Rohit’s maiden venture into design as New Era, which is an international sports and lifestyle brand looks to expand its presence in the Indian market. Rohit recently extended his association with footwear brand Adidas.
New Era has been the exclusive cap partner of American sports leagues like Major League Baseball and National Football League. It is also associated with the National Basketball League (NBA).
Speaking about the partnership, Rohit Sharma said, “I have been a huge fan of New Era Cap Co. It’s a great feeling to partner with the worldwide leader in caps to launch my own signature line for my fans. It’s no secret that I’m a cap lover and I’m partnering with the best to bring my fans the best in terms of style and quality. What makes New Era caps a must have is that it is fashionable and sporty at the same time. I look forward to this association with the brand in India.”
Paul Gils, Vice President New Era Cap said, “New Era Cap Co. is thrilled to continue it’s growth in the Indian market with the announcement of our partnership with one of India’s most talented cricketers Rohit Sharma. Rohit Sharma defines style and commitment both on and off field. The signature line of caps will appeal to a wide range of fans, blending his style and persona. This line will be the start of many others that we intend to bring in with KAN D: FY sports as our exclusive distributer”.
Rohit’s debut collection for New Era will be sold exclusively via D:FY stores in India which is a sports lifestyle brand and neweracap.eu in Europe from 30th April 2019.