We are four days in the new year 2019 but there were some serious business deals in sports industry last year that shaped 2018 in one way or the other. Indian Sports market is growing day by day and last year was proof of that.
Last year saw some massive cricket deals, historic deals for non-cricket sports and some great endorsements. So we look back and provide you with some deals that had a huge impact on the sports industry.
Star India gets BCCI rights
In April, Star India Pvt. Ltd retained the television broadcast and digital rights for all domestic cricket under the Board of Control for Cricket in India (BCCI) for five years at a whopping Rs 6,138.1 crore. They outbid rivals such as Sony Pictures Networks India and Reliance Jio (Reliance Industries Ltd). This win effectively established Star India’s monopoly over all cricket media rights, including the Indian Premier League (IPL) which it won for Rs 16,347.50 crore (around $2.55 billion) in September 2017.
JSW acquires 50% of Delhi Capitals
Delhi Daredevils is now Delhi Capitals after the new ownership. JSW Sports acquired a 50 per cent stake in the team. GMR had bought the Delhi franchise in 2008 for $84 million. The deal was reportedly inked for a total valuation of Rs 1,100 crores.
JSW Group had entered into the sports business with the launch of JSW Sports, launched in November 2012. The company roped in former Indian tennis player Ghouse as CEO and less than five years, it made a name in football with Bengaluru FC, bought the Haryana franchise of Pro Kabaddi League and a team in Hockey India League.
Sony Pictures Network India acquire media right of England Cricket Board
In March, Sony Pictures Networks (SPN) India snatched the media rights of England Cricket Board after they lost bidding for Indian Premier League rights. Under its deal with the ECB for India, SPN will have the exclusive India rights to telecast all international cricket matches played in England during 2018-2022. Though the financial terms of the deal were not revealed it was one of the biggest deals that happened last year.
Hero MotoCorp gets Tiger Woods on-board
The New Delhi (India)-headquartered Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, in November announced that it has renewed its association with the globally admired Golfing great, Tiger Woods. The journey of the Heroes began in 2014 when Hero MotoCorp signed Tiger as its Global Corporate Partner. The new deal is worth around 150 Cr for a 4-year relationship with Woods.
Hima Das signs brand endorsement deal with Adidas
Adidas announced the appointment of Indian athlete Hima Das as its new brand ambassador in September. Das shot into the limelight after becoming India’s first track and field gold medallist in the women’s 400m event at the World Under-20 Championships in Finland, followed by a silver medal at the recently concluded Asian Games in Indonesia.
According to celebrity managers, Das is estimated to receive an annual endorsement fee between Rs 10 and Rs 15 lakh from Adidas along with racing and training brand merchandise.