Cricket in India is a religion and fans worship their god with great devotion. Indian cricketers have always put in extra effort to please their fans with some breathtaking performance on the field. While the current team continues to dominate the field, there are ex-cricketers who have even tried to serve their fans through hospitality business but endured a tough time in doing so. There is a saying that the way to man' heart is through his stomach and these players came up with restaurants so as to serve their fans. We look at players who did not fare well in the hotel business. Sachin Tendulkar The god of cricket has in numerous record to his name after retiring from the sport. But do you know that the master blaster first entered the business industry in 2002, the year in which Tendulkaropened a restaurant called Tendulkar’s in Mumbai. He joined hands with hotelier Sanjay Narang to set up the business in Mumbai’s northern suburbs and in Bangalore. However, Tendulkar's innings in the hospitality business was short lived as bothhis restaurants were shut down by 2007. Sourav Ganguly The former Team India was at his peak as he piled runs with the bat and also kept on picking wickets and during that time he opened a restaurant called, ‘Sourav’s—The Food Pavilion’ back home in Kolkata. While the business was quite a success in the initialstage, the business slowly started to go down when Chappell-Ganguly controversy saga erupted and the cricketer had to concentrate on the game it never recovered thereafter. The restaurant failed to take off and in 2011 it was closed down. Virender Sehwag After Tendulkar and Ganguly, former team India explosive Virender Sehwag also followed the footsteps of both batting greats. Sehwag opened a restaurant in Delhi’s Moti Nagar in 2006. The cricketer opened a vegetarian restaurant called,’ Sehwag’s favourites’. Inspite of the business doing well in the first few months the restaurant ultimately ran out of customers. In the end, the explosive Indian opener had to close down his business. He chose to move to court against his partner and his firm Creative Strides Taste Buds Pvt. Ltd.