Jerome Boateng is a beast on the football pitch but injuries have kept him out for several weeks for both Bayern Munich and Germany. The FIFA World Cup winning defender is known for his impeccable style sense off the field. The former Manchester City star already has his own range of designer glasses called JB by Jerome Boateng and now he has launched his own bi-monthly fashion magazine named BOA.
The 30-year-old, who has nearly 6 million followers on Instagram, said, “I realized in the past few months that I’m an ambassador for many people. I stand for a Germany that is more colorful, cool and optimistic about the future. This attitude should come into effect in the magazine BOA.”
According to The Sun, the magazine is dubbed as Germany’s “first urban lifestyle magazine for millennials” by its publishers Gruner + Jahr, which has other celebrity-based publications.
The magazine has a hefty price tag at £4.40 is targetted for an audience who can afford finer things in life. The magazine will have stories from Boateng’s perspective. “With this magazine, I want to transmit my passion for fashion, sports and music and tell interesting stories from my own point of view. My project is something more ambitious. I intend to explore emerging trends, not only in fashion but also in music and everything related to sports.” he said.