There is no denying the fact that the sporting scenario, over the years, has changed big time. Apart from indulging themselves to the extreme in their respective sports, these professionals have time and again made sure they set a certain trend when not being an idol on the field.
And the best way of setting a style statement is by owning one. Athletes from around the globe are no stranger to fashion and being a global name comes extremely handy when launching a fashion label. And having a great social media presence works as a nifty trait as well. That being said, the year 2018 was no different and it turned out to be a boon for several athletes in terms of building their commercial empire.
And here’s the list of few:
1. Jesse Lingard:
It was during the 2018 FIFA World Cup that the England and Manchester United midfielder Jesse Lingard gave his fans the first glimpse of his new personal collection called JLingz. With a following of over 5 million on Instagram, it took no time for his label to go international. The official launch of his range, however, was done in December at Peter Street Kitchen in Manchester.
The collection offers Lingard’s fans a wide range of hoodies, hats, phone cases and T-shirts for both men and women. Apart from fashion, JLingz also carries a £45 aftershave range. And as far as the costings are concerned, the t-shirt collection has a range that can cost you around £30, while hoodies as well as the jackets will cost £45 and £70 respectively…
2. Lewis Hamilton:
Five-time Formula 1 world champion, Lewis Hamilton and his fashion statements need no introduction whatsoever. And it was in September this year that the Brit’s collaboration with one of the biggest fashion labels in Tommy Hilfiger hit the streets, which literally left his fans completely starstruck.
He goes by the philosophy, “fashion is an expression of how you feel, and it’s a way for you to establish who you are” and judging by the looks of his designs, you cannot really question his choices. Hamilton’s collection with Tommy Hilfiger comes on the back of his choices on street and sportswear, and gives his fans a range of sweaters, jackets, trousers, polo t-shirts, sliders and casual as well as the hiking boots. Crafted as part of the AW (Autumn/Winter) collection, the logo of this collaboration remains a major highlight.
3. Max Verstappen:
Another high-speed racer in the fray is the Red-Bull driver, Max Verstappen. It was earlier this month that the 21-year-old Belgium born racer announced his collaboration with a Dutch designer clothing company, G-Star. Coming in a selection of limited edition styles, his collection will only be made available in February 2019. Apart from that, the collection will be available at the G-Star online store and at G-Star Raw mono-brand stores throughout Europe.
“I’ve always been a fan of the brand so it was very easy to get familiar with the G-Star brand DNA. Also, I really like the fact that we share Dutch roots, yet operate on a global level and keep pushing to grow,” said the racer after the official launch.
4. Conor McGregor:
It was in October this year that former Ultimate Fighting Championship featherweight and lightweight champion Conor McGregor teamed up with tailor David August – who also designed his famous F*** You suit – to launch his own fashion brand. Although the official announcement was made last year, the collection hit the market in October.
The first drop of the collection had a selected range, with only four t-shirts, two hoodies and two caps made available on sale. “I credit David [Heil] with creating the look that has become a signature of mine and there’s no other person I know who understands how fashion can change a person — physically, mentally and emotionally,” the Irishman was quoted as saying.
August, who has also styled the likes of Arnold Schwarzenegger, Clint Eastwood, Sylvester Stallone, Will Smith, Robert Downey Jr, Kobe Bryant, Elon Musk and Warren Buffett, had mentioned that his collaboration with the UFA star will be comparatively cheaper. T-shirt and caps are priced at £40, while the three-piece suits are expected to cost around £1,000.
5. Serena Williams:
Soon after winning her first Grand Slam match (after giving birth to her daughter) at the French Open, Serena Williams launched her very own fashion label, comprising of a 12-piece collection, costing the buyers in a range of $35-$250. “The customer is a girl or a woman who believes in herself, or wants to believe in herself; maybe she’s feeling unconfident that day,” Williams told WWD during the launch.
The collection has designs like single-slit dresses coupled with turtleneck crop tops, joggers, bralettes and briefs. Having completed two years of fashion school at the Art Institute of Fort Lauderdale, the 23-time Grand Slam winner said it is this which made her confident about her label.
“This is what I studied. So I was like, ‘I really want to be able to start doing what I want, how I want it, and letting people see my vision in fashion, how I want it to be seen,” she says.