American sports apparel giant Nike has long been on the forefront for collaborations that both explores the aesthetics of fashion and also speaks out to the masses about the strong relationship it has with the sports world.
While the sports community continues to support the many initiatives brands like Nike have taken up, us fans are just in for a treat with the end product. This time too, the collaboration Nike has made with these famous female designers has made us fall in love with the creativity and conceptualization of the idea.
Nike and its ‘Football Shirt Collaborators Club’ join forces with four influential female designers ahead of the upcoming Women’s World Cup in France this summer. Taking the football jersey and reimagining it with each of their unique styles, designers Yoon Ahn, Christelle Kocher, Erin Magee, and Marine Serre have produced some interesting looks.
These inspirational talents have worked on the football shirt and produced their vision, that speaks about how a jersey need not be in one standard form, but be a continuous reminder of the power of sport.
French designer Marine Serre’s design picks out a jersey that can be layered over printed clothing. She said, “The focus of my designs is always hybridity and adapting to daily life. It’s important to create a purposeful line that makes a female feel good without compromising the style.”
Christelle Kocher is not new to collaborations with Nike with various projects between the two have been done before. She designs a dress that is both classy and gives the jersey to explore the fabric and colour. Kocher said, “The idea was to give the feeling of movement and positive energy. I created this dress by reconstructing the soccer jersey around the female body. The result is a dress that can be worn by a girl who plays, dances or moves in the city.”
Yoon Ahn, the designer behind the label Ambush has created something that sheds light on the diversity of the global tournament. She said, “My Nike x AMBUSH® jersey is a unisex hybrid football jersey inspired by the Happi coat, a traditional Japanese straight-sleeved coat. I chose the Happi coat because, although we are celebrating the tournament and the incredible female players, I believe it is just as important for the fans, for everyone to have a universal piece to celebrate in.”
Erin Magee, known for her streetwear designs celebrates the groundbreaking US Women’s National team in her piece. She said, “I wanted this jersey to be sport first, fashion second. It’s meant to celebrate the incredible victorious history of the USWNT by drawing attention to the woman namesake of the iconic sportswear company itself: Nike the Goddess of Victory.”