The ever-growing streetwear market that has seen the increase in football clubs collaborating with brands to bring in new designs inspired by the sport may get a new player in the game. With major names already linked to the new age fashion branch, other top clubs are also reportedly eyeing the expansion.
Juventus, one of Italy’s most successful teams in football and also one of the world’s most well-known football clubs is reported to be collaborating with London-based skateboard brand Palace and venture into the world of streetwear.
German giants Adidas and Palace have already had many collaborations in the past that are inspired from football. Two of the most famous ones were the iconic designs worn by Inter Milan and Juventus back in the 1980s.
Now speculations suggest that the partnership will grow further with Juventus as they look to increase their hold in the football-streetwear market.
The rumoured deal will see football go further into the streetwear space and build on the success of Jordan and BAPE deals with Paris based club PSG, which made them the leading lifestyle club when it comes to streetwear and fashion. American brand Nike has also played in the space with Inter Milan and continue to make that small market of ‘Hype Clubs’ amongst other ranks.
If the deal is to be believed, Juventus will be the first Adidas club to make their own mark in the streetwear market. Currently, rumours are blurry and any indications of a solid deal are still at the very early stages if they are at all to take shape.
However, this deal would be a lifestyle collection in contrast to the on-pitch element by PSG and Jordan. This is because Nike are owners of Jordan whereas Adidas do not own Palace.
When Palace ventured into football in the past the styling and themes were vintage jerseys and acrylic fabrics; pure old school stuff. This can help us predict what the Adidas x Palace deal might look like. Juventus is a world-class club with the status of a champion, Palace couldn’t have linked with a better brand.