Social media is of serious importance in today’s time. From the player to the team, everyone needs to have a social media presence so they can keep their fans updated about important life events, transfers, brand signings, etc. Engaging content is the need of the hour and constant engagement plays a major role in attracting a bigger audience.
One of our personal favourites is AS Roma’s multiple social media handles. The Italian football club is known for having a strong social media presence and creative campaigns. Most football clubs simply update their accounts with to-the-point announcements but AS Roma’s account is entertaining and unpredictable.
AS Roma launched its official Tiktok account on Monday, making it the team’s 32nd social media account across 13 platforms including Facebook, Snapchat, YouTube, GIPHY and Pinterest.
Here are three of our favourite moments from AS Roma’s social media account:
Expressing every fan’s emotion with just one tweet
DAJEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEeifefefbejfwjofnwjfnwjfbrufbwfubweufbewfuewbewbfwejfwjlfjfwfjlwfjbfjwfbwjfbwjofwjfnewjofnewjofnwjfnweAHHHHHHHHHHHHHHHHHHHHH!!!!!!!!!!!!! #RomaBarca 3⃣-0⃣#ASRoma #UCL
— AS Roma (@OfficialASRoma) April 10, 2018
When Roma faced Barca on the field on 11 April 2018, it was tainted with the luminous shadow of their previous encounter where Barca crushed Roma 4-1. But things took a turn where Roma broke aware of the shadow and emerged victoriously. But what really won our hearts was the tweet that was sent out by the team’s official Twitter account. It had clearly been something that had taken place in the moment but the tweet was able to express every Roma fan’s emotion in the world. It was liked 320,000 times and re-tweeted 180,000 times—on an account with 1.6 million followers at the time.
Clarifying who is the highest rated on FIFA
In an IGTV video of the team players being interviewed by EA Sports FIFA Italia, fans get to witness how much the players know each other. What’s also interesting to know is that the teammates maintain a healthy competition not just on the field but in FIFA too!
Family first, always
Always family first at #ASRoma! 💛🤗❤️
— AS Roma English (@ASRomaEN) May 15, 2018
AS Roma English’s Twitter account broke the internet (at least for us it did) when they shared an adorable video for International Families Day on 15 May 2018. All the players were seen playing football with their kiddos and evidently having a ball with their family on the field with them. It was an ‘awww’ moment, one after the other, as every tiny-tot chased the football and even tackled it from their respective father.
What’s your favourite moment from AS Roma’s various social media accounts?