The world of sports is growing in areas that have never been touched before. New age platforms are giving opportunities to sports brands, clubs and players to extend their awareness by tapping into behind-the-scenes episodes, exclusive content and all of this at the touch of a button.
Last year we saw a documentary series that was hailed as one of the best in football, with Manchester City showcasing their Premier League performance for the 2017/18 season. The 8 episode series was well received by fans all over the world, and that gave rise to other probable clubs to follow in their footsteps.
Now, the German football club Borussia Dortmund is all set to showcase their 2018/19 season in their own documentary series on the mega video platform – Amazon. The top-flight club will be the subject in a behind-the-scenes series which details out the club’s highlights from this past season.
This series, which is set to be released in August this year, will focus on the campaign in which the ‘men in yellow’ ultimately finished second in the Bundesliga to Bayern Munich and were knocked out of the UEFA Champions League by Premier League side Tottenham Hotspur.
Aljoscha Pause, a German director, is the man behind the development of the project which will be available in over 200 countries on the Amazon Prime Video platform. Aljoscha was also part of a stand-alone project documentary on Dortmund star Mario Gotze and has also worked on films talking about homophobia in football as well.
Dortmund’s managing director Carten Cramer said, “Pause has once again demonstrated his incredible filmmaking talent and has succeeded not only in discreetly producing a fascinating insight into the everyday goings on at a football club, but also in showing BVB how it really is.”
Sharing his experience Dortmund’s star player Marco Reus also added, “Pause and his team very quickly felt like part of our squad as we celebrated victories and processed defeats together. Although ultimately we just missed out on our dream of winning the German championship, I’m still very much looking forward to the finished documentary.”
The series is all set to feature some in-depth interviews with Dortmund personalities, footage of the dressing room and training center as well as getting into the private lives of the players.
All or Nothing, the popular franchise has focused on Premier League champions Manchester City, the New Zealand All Blacks rugby union team, NFL’s Arizona Cardinals and Dallas Cowboys.