For the 2019/20 season, football club AC Milan is making some serious changes. From a managerial point of view, both Gattuso and Leonardo will be leaving after the current season ends.
Another big change for the new season is their official style partner. Boglioli will be replacing Diesel, who has been in a partnership with AC Milan since February 2017. The partnership will end on 30 June 2019.
Boglioli is a Milan-based men’s tailoring firm originating from the Italian town of Gambara. In the year 2000, Boglioli gained worldwide notoriety thanks to its K-Jacket: a deconstructed cashmere jacket with a vintage feel characterised by its washed out colours obtained through the garment dying process. The success in the Italian market pushed Boglioli to expand worldwide to countries such as the USA, Canada, Japan and Russia.
Diesel’s three-year deal with the club saw them design the players’ off-pitch wear in a “specially designed range that mixes contemporary sportswear with a casual tailoring aesthetic”.
Milan reportedly received a figure of around €600,000 (US$670,960) per season from Diesel, €300,000 (US$335,480) of which came from merchandise sales and €300,000 (US$335,480) from a straight sponsorship payment. The new arrangement with Boglioli is apparently worth only €300,000 (US$335,480) in comparison.
On the pitch, AC Milan finished fifth in Serie A, meaning they missed out on Champions League once again. They have not featured in the competition since 2014 when they lost in the round of 16 to Spanish side Atlético Madrid.