Following last year’s dramatic triumph of France in the FIFA World Cup, preparations are in full swing for the next edition in Qatar.
Football‘s global governing body FIFA has announced that their photographic partner, Getty Images, will be on board until the 2022 World Cup in Qatar. Getty Images, the visual media company has been in agreement with FIFA since 2009 and has exclusive content rights throughout FIFA’s tournaments.
Under the agreement, six photographers from Getty will have exclusive access to cover the upcoming Women’s World Cup this summer. Photographers will be able to get behind-the-scenes access while continuing to make player portraits, and venue coverage too.
In a special move from the media agency, five out of the six photographers will be female at the showpiece tournament, that kicks off on June 7. Getty is also slated to make creative edits and social-media ready content too.
Getty Images’ global head of content, Ken Mainardis said, “We strive to be a valuable, creative component of the Fifa team to deliver premium content that shows how unique the world’s most popular sport is.”
Chief digital transformation and innovation officer for Fifa, Luis Vicente also commented saying, “The partnership with Getty Images is vitally important to FIFA and one of the most relevant ways in which we bring football fans closer to the action.
“We are looking forward to seeing amazing, unique content being unveiled by our partnership with Getty Images, amplifying the narrative and storytelling of a game-changing World Cup for women and for football.”