The new age of sports has seen major brands and organisations expand their arms into more millennial-friendly areas. Major clubs, players and even investors put in the extra effort to connect to a global audience that is technologically advanced.
Copa America is South America’s elite national football tournament and has teamed up with social media giants Facebook to produce behind-the-scenes content for all of their 12 competing teams this summer.
As the partnership goes, official tournament profiles on both Facebook and Instagram will be able to produce and share the content of their training centers, hotels, and team transportation.
Facebook will reportedly make use of its feature, ‘Watch Party’, during the tournament in which fans will be encouraged to interact with each other while at the same time enjoying the action on the pitch.
Thiago Jannuzzi, competition general manager at Copa America said, “This agreement will enable the production of unique content that will bring all football fans behind the scenes of the world’s oldest national team tournament and some of the top stars in today’s football.”
On the other end of the deal, Facebook’s Felipe Kozlowski, manager of strategic sports partnerships for Brazil added, “We know how passionate this [soccer] community is, and now Copa America fans can have new perspectives from the tournament and follow their backstage from a new look and interactive experiences.”
The premier competition will be held in the football rich country of Brazil, starting June 14 to July 7. Chile who won the last edition of the tournament in 2016, will be looking to defend their title.
The teams who qualified for the finals include Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Japan, Paraguay, Peru, Qatar, Uruguay, and Venezuela.