The Brazilian Football Confederation (CBF) on Friday announced Italian automotive company Fiat as the official sponsor of Brazil’s national teams. The four-year deal between the two will cover this year’s Women’s World Cup in France, as well as the 2019 and 2020 editions of the men’s Copa America, the 2020 summer Olympic Games in Tokyo and the 2022 World Cup in Qatar.
Fiat will be granted the right to use the ‘Official Sponsor of the Brazilian football team’ designation and promote the sponsorship through communications and promotional initiatives.
CBF president-elect, Rogério Caboclo said “The bond with Fiat is highly strategic and comes at an important moment for Brazil’s national teams: while the women’s team enters the World Cup, the men’s team begins a preparation cycle for the World Cup in 2022.
“The shirt of the Brazilian national team is known all over the world, as well as the Fiat logo and products. Both seek talent and are two brands that combine tradition and innovation.”
Apart from signing a deal with for the national side, the company Fiat which has its presence in the South American country for more than 40 years has agreed shirt sponsorship deals with Brazilian clubs Atlético Mineiro and Cruzeiro.
The sponsorship agreement with Fiat is the second announced by CBF in 2019. In January, the electronics company Semp TCL signed a three-year contract to join its brand to the Brazilian football teams. With two new brands, CBF reaches 11 sponsors. Soon, CBF hopes to announce new partners for the most successful shirt in world football.