Football is a popular sport in India but it is still nowhere near the cricket’s fame in the country. With international brands investing and establishing global partnerships, the sport is finally being recognised in India.
In a development that provides further impetus to the growing football and sporting environment in India, KWANAbler has announced its collaboration with the prestigious City Football Group, owners of Manchester City.
Kwanabler has recruited a team to work with CFG led by chairman Ravi Krishnan, an industry veteran, with Kwan Sports chief executive Indranil Das Blah offering expertise in brand sales, celebrity endorsements, and sports marketing.
Kwanabler is a subsidiary of Indian agency giant Kwan. It provides end-to-end support for global sports, media and entertainment brands, companies, and investors looking to tap the Indian market. By joining hands, it secures a long-term commitment from a domain leader to India, both as a commercial market and a prospective hub of talented young players. The deal comes with CFG having been linked to acquiring a stake in Indian Super League side Mumbai City FC in recent months.
Ravi Krishnan, Kwanabler chairman, said: “City Football Group and its progressive strategies have had a huge impact on the evolution of club football. It has made significant investments not just in clubs and players across the world, but also in improving the overall sports infrastructure in the regions in which it operates.
This is not the first time that CFG is tapping into the Asian markets. It has invested in Japan’s Yokohama F. Marinos and the third-tier Chinese club, Sichuan Jiuniu. CFG also owns Melbourne City FC in Australia and New York City FC in the US, along with stakes in Uruguay’s Club Atlético Torque and Girona of Spain.