Record Serie A title holders Juventus have extended their partnership with kit manufacturers Adidas until 2027 and the deal will see them earning a whopping €408 million (£367m/$464m) between the tenure.
Juventus’ current deal with the German manufacturers was due to expire in June 2021, but the club have officially confirmed that the agreement will be in full effect “starting with season 2019/2020 and cover in total eight football seasons until 2026/2027.” An official statement from the club read, “Juventus Football Club and Adidas… have modified the official partner agreement and extended the term of the agreement until 30 June 2027.”
Apart from the club’s senior team, Adidas will also be the kit providers of their youth sides. “During this period Adidas will be the technical partner of all Juventus teams for a minimum fixed consideration of €408 million. The consideration does not include additional royalty payments upon exceeding a threshold of sales and sports performance bonuses.”
.@adidasfootball and Juventus: 2027
— JuventusFC (@juventusfcen) December 21, 2018
Further in the deal is a €15m bonus from the manufacturers which the club will receive before the end of the year. “With respect to the excellent performance of the commercial partnership and to the increased visibility of the Juventus brand in 2018, Adidas recognized an additional bonus of €15 million for 2018, which will be paid prior to 31 December 2018,” the statement continued.
Juventus’ initial deal with Adidas was signed back in 2015, which is reportedly worth £125m. This bifurcates to the Turin club pocketing just £20m a season, which is way less than what the Adidas partnered clubs are earning. Topping the list are the 13-time UEFA Champions League winners Real Madrid, whose contract with Adidas runs until 2025 and sees them earning an impressive £980m (£98m per season). Up next in the list are Manchester United, who signed a deal worth £750m with the Germans.