The football world has seen a prominent rise in their technological advancements, in helping them reach a new audience around the globe. Taking social platforms, one of the modern worlds most influential phenomenons, as their path to reaching a whole new base of young sports enthusiasts has become the new go-to mantra.
Every now and then we hear of a football club that has joined a new platform in order to reach new fans all around the globe. The Chinese market has been a hot cake when it comes to this, with major names already putting in the extra mile to tap into the fan base in the country.
The latest to do so is Ligue 1 champions Paris Saint-Germain, who have become the first ever football club to join a Chinese micro-content platform called Dongtu. The club will have a verified account on the app, a first for any European major football club.
The deal sees the French giants become the first football team to offer official Gif-style content via Dongtu, that is considered a Chinese version of Giphy, and also claims to be the largest micro-content platform in the country.
Having been integrated into 3000 famous apps and having around 75 billion views per month, Dongtu seems like the perfect stage for football teams to reach out to their target audience. Since PSG joined the app, they have received over 155 million Gif views. These are also shareable to a user’s social feed.
PSG’s Asia Pacific managing director Sebastien Wasels said, “By launching on this account, we’ll be able to make even more club content available to our fans.”
While co-founder of Dongtu, Grant Long said, “We’re excited to offer the Dongtu platform as a single touchpoint for Paris Saint-Germain across thousands of new Chinese apps to engage millions of potential fans.”