Premier League side Liverpool are in talks with their current kit manufacturers New Balance over a club as well as the league record kit deal from 2020-21. If agreed, the agreement will surpass the current record holders Manchester United, who are tied up with Adidas for a whopping £75million-a-year.
Liverpool signed a contract with Warrior during the 2012-13 season, but the association was eventually switched to the parent company New Balance before the 2015-16 season. It was only a few months later that Liverpool roped Jurgen Klopp in and the German played a huge role in restoring Liverpool’s brand value on the global stage.
It was in June this year that the Reds were drafted as the fourth most valuable club in the Premier League, behind Manchester United, Chelsea and Arsenal by Forbes.
Apart from signings big names like Sadio Mane, Mohamed Salah and Virgil van Dijk, Klopp also guided the team to the UEFA Europa as well as the Champions League final. And this has only strengthened Liverpool’s merit globally. Meanwhile, Liverpool’s current deal with New Balance runs until the end of the 2019-20 season and the Daily Mail understands talks between the two sides over a renewal is already in process.
The current deal with the American manufacturers sees the Reds pocketing £45m-a-year and a renewal would mean an increase of £30m a year in pay is expected, which would total Manchester United’s current deal with Adidas. Their rivals, Arsenal and Chelsea, on the other hand, earn £60m a year from their respective kit suppliers, while Manchester City will pocket £50m a year from their new manufacturers PUMA from the next season.
‘The club are established in Europe again and challenging at home. They were the most watched Premier League team last season with 880 million viewers across all competitions” a source was quoted by Daily Mail.
“Liverpool will be competing with Manchester United’s £75m-a-year deal. They are open to extending with New Balance, but if they don’t come up with the cash, the club would be open to finding another partner.”
Liverpool, in recent times, have indulged themselves in several associations with New Balance, with the recent being their limited edition collection of “Blackout Shirt”. Apart from that, they also launched the LFC 247 sneakers (which carried a combination of purple, white and orange) with the American manufacturers.