When it comes to being the most famous and valuable football club in the world, Manchester United has been ruling the charts for a long time. The celebrated club has by far been a leader when it comes to the scoreboard off the field.
In recent times, the glory of the ‘Red Devils’ has seen some dark clouds as the club hasn’t been able to live up to their name after Sir Alex Ferguson quit as Old Trafford boss. Not that the team has been in highest spirits, a horror season this year has been much talked about, as Ole Solskjaer’s management aims to repair the damage.
Making things worse for the Glazer-owned English club, Spanish giants Real Madrid have leapfrogged United in becoming the worlds most valuable football club, according to the annual report by Brand Finance.
The methodology used by Bran Finance considers factors like matchday revenue, broadcast revenue, and commercial revenue. Based on these, a BSI (Brand Strength Index) is produced with a score out of 100 and then an estimation of future revenues is created along with royalty rates.
Los Blancos saw their value increase by a whopping 26.9 percent from 2018 to 2019 and is today, worth more than €1.6 billion (US$1.79 billion).
Real Madrid has topped Brand Finance’s ranking after a long wait of 9 years. A combination of on-pitch success in the UEFA Champions League and commercial revenues has pushed Madrid to the top of the list.
Sponsors Emirates gave Madrid a €70 million (US$78.4 million) earning, while apparel brand Adidas was at €110 million (US$123.2 million). Their matchday revenues totaled around €143 million (US$160.2 million).
The director of Brand Finance Bryn Anderson said, “Real Madrid have shown this year who truly reigns supreme in the world of football. They triumph not only as the most valuable and strongest brand but their enterprise value and stadium are also ranked second to none.”
Manchester United’s poor performance and lack of presence in the Champions League are one of the major reasons behind their downfall on the charts.
Barcelona, Bayern Munich, Machester City, Liverpool, Chelsea, Paris Saint-Germain, Arsenal, and Tottenham Hotspur make up the remainder of the top 10 most valuable clubs in football.