The club and the Liverpool squad are almost entirely absorbed in the engaging title race that is shaping up in the final third of the premier league season. On the other hand, their deal with kit sponsor New Balance is set to exhaust with the end of the 2019/20 season and the management is probably in talks with a new sponsor or an extension of the deal.
This has definitely given rise to the talks of a new kit-sponsor for the red army of Merseyside. With such speculation around the corner, it is almost certain to hear rumours of who is going to be the next kit sponsor.
According to the current scenario, Liverpool have a deal of £45m a year with New Balance, under the agreement that they will match the new deal, in case there is one. New Balance has been the lucky charm for Liverpool as they have been flying high in the Champions League as well as the Premier League. In any case, it is certain that at the end of 2019/20 season the £45m a year deal will be beaten.
Being the lucky charm for Liverpool could also work against New Balance as it will most definitely lead to new, stronger deals and offers from competitor brands. With Manchester United getting £75m a year from their deal with Adidas, Liverpool will sure try to match or surpass the number of their arch-rivals.
If these rumours are true and the contract does happen on the speculated amounts, it will surpass Manchester United’s £750m partnership with Adidas and become the biggest kit deal in premier league history.
On Liverpool’s potential new kit deal. The current one is worth £45million a season with New Balance who are unwilling to go beyond £75million to sign a new one. Nike can, having lost Manchester United and Arsenal in recent years, as well as City who go to Puma next season.
— Simon Hughes (@Simon_Hughes__) April 11, 2019
Not sure about Nike as the next kit suppliers for Liverpool. Makes sense, American company, American owners.
I just don't want a plain red t-shirt, socks and shorts as our kit to be honest.#LFC
— Scott Groom (@ScottCGroom) April 11, 2019
Not only have there been rumours, but they have also spread to a large audience in no time, with people posting about it on their twitter handles. While some said it would be a great deal financially, others took a dig at the plain design that Nike offers.