Accor Hotels and French champions Paris Saint-Germain on Thursday made an official announcement of a global multi-year partnership. ALL (Accor Live Limitless), Accor’s new lifestyle loyalty platform, will become the Principal Partner and official jersey sponsor of the club starting for the 2019/2020 season.
Accor Hotels is a French multinational hospitality company that owns, manages and franchises hotels, resorts, and vacation properties. With hotel prices ranging from high to low, the brand caters to all the needs of business and leisure travelers looking for comfort, special treatment and services.
According to an official release on the club’s website, ‘ALL’ will provide a loyalty experience integrating rewards, services and experiences across Accor’s entire ecosystem, including 4,800 hotels worldwide and an extraordinary global brand portfolio including Raffles, Fairmont, Sofitel, Pullman, Novotel, Mercure and Ibis.
The club had also announced a new sponsorship deal with Swiss-based cruise company MSC Cruises, which was unveiled as a global partner during the team’s 5-1 win over Montpellier on Wednesday.
Full details of the partnership will be revealed by Nasser Al-Khelaifi, Chairman and CEO of Paris Saint-Germain, and Sébastien Bazin, Chairman and CEO of Accor Group during a press conference to be held on February 22 in Paris. Bazin was PSG president from 2009-11, the year Qatari backers QSI took over the club from US investment fund Colony Capital. He was a PSG shareholder before becoming club president.