Premier League champions Manchester City football club have confirmed a global long-term partnership with German sports brand Puma, which will see the athletic and casual footwear apparel brand supply kit and footwear to the reigning English champions, as well as sister clubs in Australia, Spain, Uruguay and China.
According to reports in The Guardian, the deal between the two has been valued at £650 million over the period of ten years. This deal will be the second most valuable kit contract in the Premier League behind only City’s local rivals Manchester United, who signed a £750 million tie-up with Adidas. The deal will come into effect from July, giving the sports apparel company the official partner status for clubs like Manchester City FC, Melbourne City FC, Girona FC, Club Atlético Torque and Sichuan Jiuniu FC.
In a statement released by the company, they said, “We are very excited to partner with City Football Group, whose success, ambition and drive for innovation has seen them setting new standards, on and off the field. We look forward to building the most innovative partnership in football by redefining the sports partnership model both on and off the pitch. We want to maximise on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fan base of each team.”
According to Ferran Soriano, CEO of Manchester City Football Group, “This announcement marks the start of an exciting new chapter for City Football Group. Our relationship with Puma, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world. Puma shares our vision for challenging expectations, and we are looking forward to what we believe will be a ground-breaking partnership.”
This is not the first time that Puma and Manchester City have signed a deal. They are already connected to each other via several player partnerships, which includes players such as Caroline Weir, Pauline Bremer and Nikita Parris in the Women’s Team and also men’s club captain Vincent Kompany, midfielder David Silva, and striker Sergio Agüero.