With Manchester City reportedly striking a whopping £50million-a-year deal new kit sponsors Puma, the German manufacturers are now firmly pursuing the likes of Raheem Sterling, Leroy Sane and captain Vincent Kompany to get them in their roster.
As per the Daily Mail, Puma’s deal with City will be the biggest one – in terms of kit sponsorship – in club’s history and will come to effect from the 2019-20 season. As far as the Premier League is concerned, the club will only be third; after rivals Manchester City (Adidas) and Chelsea (Chelsea). This deal not just includes Manchester City, but it will also cover the entire City Football Group, except for New York City FC, as the MLS is in contract with Adidas.
As of now, City are tied with Nike which reportedly earns them £20m-a-season, compared to £30m-a-season Tottenham earns through the same manufacturers. Arsenal, on the other hand, have Puma at their disposal and are getting paid the same amount as Tottenham. Talking of Nike, City are under contract with the company for three more years and if Puma are to take the place, they will have to buy out the contract.
That being said, Puma are now looking to expand the horizon with the players like Sterling, Sane and Kompany on their radar. In City’s squad, Sergio Aguero is already endorsing Puma, while midfielder David Silva was acquired last month. Furthermore, reports claim that if signed, these players would get as much as £1million per season, which is significantly more than what Kevin De Bruyne is earning with City’s current sponsors, Nike.
Club captain Vincent Kompany has already been spotted wearing Puma boots during the training sessions, while for Sterling and Sane – who are currently endorsing Nike – their age and growing popularity would help Puma a big time in their new marketing schemes.
Meanwhile, the only other British player Puma has is Adam Lallana, while their roster comprises of Marco Reus, Luis Suarez, Antoine Griezmann, Romelu Lukaku, Mario Balotelli, Olivier Giroud, Marc Bartra, Hector Bellerin and Gianluigi Buffon.