As the current football season nears its end, preparations are in full swing for the upcoming 2019/20 campaign world over. With major teams already announcing their summer trips and brands partnering with major clubs, the business front seems in motion.
Spanish football giants La Liga has confirmed a long-term deal with German sportswear brand Puma on Monday. The deal sees Puma become the technical partner for the league starting next season. Puma will produce the match balls and various other products for all the games alongside the second tier; Segunda Division.
The deal will last till the end of the 2021/22 season with previous reports that suggest Puma is paying €5 million to replace current partners Nike.
Starting in the 1996/97 season, Nike has been the official partner of the La Liga for more than two decades. Apparently, president Javier Tebas was unhappy with the balls being produced because they looked similar to those used in other rival European leagues.
La Liga’s marketing and commercial director said, “It is an honour for a historical sports brand like Puma to want to associate with the best league in the world”
“We are convinced that this agreement will be very fruitful for both companies and will allow us to continue facing our future challenges.”
Puma’s director of sports marketing said, “We are extremely proud to have partnered with one of the best, if not the best, football leagues in the world. La Liga has some of the best teams and players in the world and this partnership is another step in our efforts to achieve an even stronger global reach for our brand.”
The German brand has also locked deals with a couple of clubs from the La Liga ahead of the 2019/20 season – Girona and Valencia.
Reigning champions Barcelona are currently leaders by a margin of nine points and six games to go.