Former Formula 1 champions McLaren on Saturday announced their extended partnership with Coca Cola after agreeing a short-term deal. According to reports in Reuters the British-based Formula One team will use this deal to promote multiple Coca Cola drinks brands through the 21-race season that starts in Australia on Sunday. The name of the brand will appear on cars of drivers Carlos Sainz and Lando Norris. The financial details of the deal was not revealed.
“We are very proud that Coca-Cola, one of the most famous brands in the world, has chosen to extend the partnership with our Formula 1 team,” said Zak Brown, executive director of McLaren Racing. “The debut made in 2018 with us was positive and now both sides want to explore the full potential of the partnership this season.”
Ricardo Fort, vice president of Sports & Entertainment Partnerships of Coca-Cola said “We are very happy to have extended our partnership with McLaren for the entire 2019 season. Sponsoring McLaren will allow us to create an experience unique in the world for our customers “.
Last season’s partnership covered the last three races of 2018 in the United States, Brazil and Abu Dhabi and was the first time the soft drinks company’s brand had appeared on a Formula One car. McLaren finished sixth overall last year and have not won a race since 2012.