British Formula 1 team ROKiT Williams Racing has signed a deal with Tata Communications as the team’s Official Digital Transformation Partner. The partnership will allow Tata to provide digital infrastructure to RoKit Williams Racing, which will allow the F1 team to transfer data of all races from pit garage to the team’s factory in the UK. The deal will allow team’s (Williams’) engineers to share vital data and insights, and collaborate on race strategy even when they are thousands of miles apart.
Tata Communications has been involved in Formula 1 for seven seasons now providing network, hosting, broadcasting and security services to the sport. The company is also associated with reigning F1 champions Mercedes, which dates back to 2013.
Speaking about the partnership, Claire Williams, Deputy Team Principal, ROKiT Williams Racing said, “We’ve chosen Tata Communications as our new partner because of its deep understanding of the F1 ecosystem and its unique technology requirements, and the company’s ‘whatever it takes’ attitude to support our team. We know we can trust Tata Communications to deliver at every race weekend, anywhere in the world.”
“Since 2012, Tata Communications’ role in F1 has continued to grow, and we’re incredibly proud to now work with one of the most iconic teams in the paddock,” said Mehul Kapadia, Managing Director of Tata Communications’ F1 Business and the company’s Global Head of Marketing.
“Our aim is to unleash the full potential of digital transformation in live sports by enabling organisations like ROKiT Williams Racing to harness the power of our technology capabilities,” he added.
Apart from Formula 1, The company (Tata Communications) has collaborations with other sports, such as MotoGP, football, sailing and cricket, using its networking, cloud, mobility and security expertise to make way for more efficient ways of working in sports.