Formula 1 is by far the most watched race sport event in the world. With big engines and roaring sounds, the sport is also a melting point in terms of business investments.
With top-notch brands increasingly making their way into race-day visibility, Formula 1 has been roping in some big names in the recent past.
In a bid to their consistent effort of making races a better experience for fans, Formula 1 has named German giants – Puma as their official retail partner.
Puma is already in partnerships with fellow German global automobile brand Mercedes and luxury sports car brand from Italy – Ferrari.
The long-term deal strengthens the sportswear brand’s presence in Formula 1, with the company also having a clothing partnership with Red Bull. As part of the deal, Puma will position 17 retail stores at various races in the 2019 calendar year.
Puma first entered Formula 1 in 1999 and has established itself as a leading brand providing team wear and racewear to some of the biggest names in racing history as well as the motorsport outlets of BMW and Porsche in other racing series.
Commenting on the deal, Sean Bratches, Managing Director of commercial operations for Formula 1, said, “We are always trying to improve the racing day experience for fans and taking on board such an experienced and creative partner as Puma is exciting,” reports Grand Prix 247.
Bjorn Gulden who is the chief executive of Puma said, “Puma has a long and proud history in motorsport, and we are very pleased to take a step today.
“Our agreement with Formula One will allow us to directly contact our racing fans and provide the best possible merchandising experience.”
Puma has been in the sports world far too long to go unnoticed. The sportswear brand has been trying to increase its hold in various sports. They recently signed deals with football clubs Manchester City and Valencia for kit supplies while also set to provide racing gears for the all-women’s racing promotion – W Series.