The new NFL season is less than 100 days away and fans cannot keep calm. To keep the excitement levels at an all-time high, Nike released a new power-packed commercial in honour of the sport. Nike‘s new advertisement features new football cleats and stars NFL players like Cleveland Browns wide receiver Odell Beckham Jr., New York Giants running back Saquon Barkley and Chicago Bears linebacker Khalil Mack. The Nike ad titled ‘Take your game to another dimension’, background scores Travis Scott’s “Sicko Mode” and is created by 22-year-old filmmaker, Gibson Hazard.
In the opening shots, Odell is portrayed in the form of New York’s Statue of Liberty with his arm outstretched, as if bringing in a touchdown. Barkley then makes his entrance to the commercial in a big way. He is seen running sideways across buildings and flying through the New York City skyline in full Giants uniform. The ad comes to an end with Khalil Mack channeling his inner bear and making his way on the football field. All three of the NFL players have created quite a name for themselves with their incredible performances on the field.
— Nike Football (@usnikefootball) May 30, 2019
Among the new cleats featured in the Nike Football ad is the super lightweight Vapor Untouchable 3 worn by OBJ, and the Nike Alpha Menace Elite 2, featuring an all-new midfoot strap for containment. There’s also the Nike Force Savage Elite 2, as seen on the feet of Khalil Mack. Instead of laces, three straps work in concert with a “burrito tongue” to allow for quick tightening adjustments in-between plays.
Gibson Hazard has also recently launched an animation studio ‘House of Hazard’. He is known for paying attention to intricate details and creating outstanding clips with below average equipment. Hazard is managed by Matt Bauerschmidt and Jamil Davis along with Ryan Kincade.
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