In the build up to 2020 Tokyo Olympics, Sony Pictures Networks India (SPN) have won the official broadcasting rights for the event in India, the International Olympic Committee (IOC) announced on Thursday.
Along with next year’s prestigious event, SPN will also broadcast the Winter Youth Olympic Games in Lausanne. The Sony Corp owned company won the rights across all media platforms.
The Pyeongchang Winter Games were not broadcast on television channels in India last year and interested viewers were drawn to the IOC’s official channels and digital platforms. Being a major market for advertisers and sponsors, the Indian subcontinent will be a major draw for the mega event next year.
In a statement about the matter, IOC President Thomas Bach said, “As a dynamic sports and media market, India and the subcontinent is an important strategic region for Olympic broadcasting.”
“The IOC is pleased to be working with Sony Pictures Networks India to collaborate together to bring the best coverage of Tokyo 2020 and the Youth Olympic Games to fans across the region…”
Reuters reports that the IOC and SPN will also be working on a dedicated Olympics channel on their existing digital property, SonyLIV.
SPN also had the rights for broadcasting the NBA, alongside the 2018 FIFA World Cup in Russia.
In the regular sports spectrum, the Indian media company also broadcast the Champions League, Spain’s La Liga and Italy’s Serie A while also owning cricket rights including Australia, England and South Africa.
Talking on the subject, N.P. Singh, SPN Chief Executive said, “The Olympic Games is the largest and most prestigious international sports competition in the world with over 200 countries participating.”
“The addition of the Olympic Games Tokyo 2020 broadcast and digital rights complements our portfolio of International sports events and properties.”