The Olympics and Paralympics are major international sporting events that provide a platform for athletes from different streams and countries to showcase their talent to the world. The difference between the two is that the Paralympic Games are specially designed for athletes with disabilities.
Joining the long list of sponsors for the Paralympic Games is Visa. With this deal, Visa officially becomes the longest serving partner of the Paralympic Games, having first come on board in 2002. The global brand has signed up as the Gold Partner which is the highest tier in a domestic partnership. This brings the total number of Paralympic partners up to 71 including Toyota, Panasonic, Nomura, Coca-Cola and more.
Visa categorizes as ‘Payment Systems’ with dominant control over branding, promotion, marketing, and on-site payments. It will also be the only card to be accepted at all Paralympic venues for tickets, merchandise, and food.
While making the announcement, Tokyo 2020 president Yoshiro Mori, said: “I am confident [Visa] will provide huge support for the Tokyo 2020 Games and generate further enthusiasm for the Paralympic Movement.”
Stephen Karpin, representative director, and country manager of Visa Worldwide Japan Co Ltd chimed in as well: “Visa embraces a vision of ‘a place where everyone is accepted everywhere, that’s where we want to be’, and the importance of promoting of inclusion and diversity guides our business.”
The Tokyo 2020 Paralympic Games have been scheduled to take place from 25 August to 6 September 2020 in Tokyo, Japan.