The French Tennis Federation (FFT) has signed a partnership with telecommunications giant Vivo to provide over-the-top (OTT) services in Brazil. This means that people will now be able to live stream the French Open. They will also have access to player interviews and archived footage from Roland-Garros.
BandSports is the dedicated platform which will hold exclusive broadcasting rights to live stream the French Open matches in Brazil. It will be available via the RG Ao Vivo application and the FFT website.
The Championnats Internationaux de France de Tennis (or French Open in English) also goes by the name Roland-Garros who was a French aviator and World War 1 pilot.
Effect Sports, a sports marketing agency which promotes other streaming platforms, was designated with the task of facilitating this partnership. Vivo is a subsidiary of the Spanish company, Telefonica.
MKTEsportivo, FFT president Bernard Giudicelli said: “The French Tennis Federation is very proud to be the first Grand Slam to launch an OTT platform, providing the Brazilians with the opportunity to follow the tournament [live and in full].”
MKTEsportivo, Pedro Rego Monteiro, chief executive of Effect Sport, added: “I believe that the partnership tends to be a pioneer in the country and exceed the expectations of Vivo, Roland Garros and, above all, Brazilian tennis fans.”
The platform has been launched a month before the start of the French Open, which takes place between 26th May and 9th June in Paris.