Kosmos Tennis and the International Tennis Federation announced that premium luxury car brand, Lexus, as their official car for Davis Cup by BNP Paribas Finals.
The finals of this tennis tournament are set to take place in Madrid, Spain between 18th to 24th November. The tournament will have players and teams from 18 competing nations. This collaboration means that the luxury car brand, Lexus, will be responsible for all the official transportation of players of all the 18 teams as well as the officials. An article by ITF on the Davis Cup’s official website stated that more than 500 people will be using this shuttle service daily. The car brand must shuttle these players and teams from Madrid city centre to La Caja Majica – the Finals venue.
Javier Alonso, CEO of Kosmos Tennis, said: “Lexus is a leader within its sector and a brand of renowned prestige around the world. Its commitment to the Davis Cup will contribute to the promotion of the tournament at the international level, especially in the markets where Lexus has more presence, such as the United States”
David Haggerty, ITF President, said: “The ITF is delighted to welcome Lexus as an official sponsor of the Davis Cup Finals and we look forward to working with them to further raise the international profile of this exciting new event.”
Leo Carluccio, General Director of Lexus Spain, said: “The agreement with the Davis Cup is part of the Lexus strategy of going from being an automobile brand to becoming a lifestyle brand. Lexus and the Davis Cup share the same values, such as the search for excellence, the culture of hard work and working as a team. In addition, the innovation that the new format of the competition represents closely parallels one of the pillars of Lexus, given that it is a brand in constant search of innovation.”