Apart from their own, sports personalities all over the world often invest in other sports too. With the income in millions, putting their hands into other prospects is a common phenomenon.
According to reports, Barcelona star Gerard Pique is apparently interested in taking control of Spain’s second-largest tennis competition.
Kosmos is an international sports investment firm owned by the football great. The company has reportedly shown interest in acquiring commercial rights of the ATP’s Barcelona Open tournament.
Gerard’s firm already owns operational rights to the Davis Cup, the men’s tennis premier international team event. The deal was signed on a 25-year contract. The company now has shifted focus to bringing the famous Barcelona Open under their wings. The clay court tournament is currently under contract with New York-based sports and other events management company – IMG until 2020.
According to reports by Spanish sports outlet Marca, Kosmos will also be bidding against UK-based sports and entertainment giants Octagon.
Another contender for the mega-deal is Spanish tennis start-up ‘Tennium’. The Barcelona based firm is also interested in snatching the rights away from IMG while adding to their portfolio that includes ATP stages in Buenos Aires and Antwerp.
The Barcelona Open in a statement said, ‘The tournament is currently analyzing different proposals from companies of recognized national and international prestige, including IMG itself, to have the best information when deciding the future of Barcelona Open Banc Sabadell.’
‘The transformation seen in the management of tennis globally requires us to be in a constant state of alert to try to increase the enormous heritage represented by the Barcelona Open Banc Sabadell, recently converted into one of the sports-social events more international and national highlights.’
In February this year, Kosmos announced an agreement with La Liga as a four-year deal which will see Spain’s top flight football league become an official sponsor for the Davis Cup and promote the competition with the help of its international broadcasts in the US, Europe, Asia, Africa, and Latin America.