WWE over time has invested a lot of efforts and money to solidify their status in India as one of the most viewed sports entertainment programmes. The ‘Attitude Era’ which was the boom period for the business globally also had a huge impact in India with the likes of Stone Cold Steve Austin, The Rock and The Undertaker becoming household names in the society.
Ever since then, WWE has been a constant presence on the television screens in India has grown on to become one of the most viewed sports programmes in the country after cricket, according to a report in Inside Sport.
To promote the sport further in India, the company held its largest ever try-out in Mumbai recently, which turned out to be a massive success.
In fact, for the company, India has become the second biggest market after the USA in the world. Speaking to Inside Sport, John Brody, Executive Vice President of Global Sales and Head of International, said, “WWE does 550 live events per year in 70 international cities. WWE is also available in 180 countries in 27 different languages. I am proud that the largest tryout in WWE history took place in Mumbai to an audience and fans that has been so passionate for WWE for so long. While we currently have nine members of Indian descent as part of WWE, the tryouts are an attempt to increase that number, while helping more men and women to realize their dream of becoming WWE Superstars.”
The report on the website further states that 386 million unique viewers see WWE products on their television screen annually. Their digital engagement across various social media pages have also grown by leaps and bounds with 31.4 billion views in a year, showing a 57% growth. The number of hours consumed is believed to be around the 1.2 billion mark in 2018.
With so much at stakes for the company in India, it is a no brainer that WWE is trying to make even further breakthroughs in the Indian market. This was all the more visible as they made Indian-origin wrestler Jinder Mahal as the WWE champion and also introduced Kavita Devi, the first Indian female wrestler to compete in the WWE.