In order to understand the experience and feeling of using e-bikes in the U.S. market, we conducted a questionnaire survey of e-bike users in different scenarios. Based on the survey results, this report will analyze users’ views, satisfaction and suggestions for improvement of e-bikes.
Continuing from the survey, it’s interesting to note the growing enthusiasm for e-bikes in sports, especially mountain biking. Many users appreciated the added power on challenging trails, enhancing their experience. This trend opens new avenues for e-bike design, focusing on durability and performance in rugged terrains.
We used an online questionnaire to invite 1,000 people who use e-bikes in the U.S. to participate in the survey. The questionnaire includes the following contents:
– Basic information: including gender, age, occupation, income, etc.
– Basic information: gender, age, occupation, income, etc. E bike information: brand, model, price, purchase channel, purchase time, etc.
– Scenarios of use: including purpose of use, frequency of use, road conditions, distance of use, etc.
– Experience: including battery life, speed control, safety performance, comfort, etc.
– Feeling of use: including degree of satisfaction, degree of liking, willingness to recommend, etc.
– Suggestions for improvement: including opinions and suggestions on Electric bike for adults or related services.
– Terrain and Difficulty Ratings: We asked participants to detail the types of terrains, such as rocky paths or steep inclines, and the difficulty levels of trails they frequently navigate. This information helps in understanding the required durability and performance of e-bikes in challenging mountain biking conditions.
– Equipment and Accessory Usage: The survey included questions about specific mountain biking equipment and accessories used alongside e-bikes. This covers everything from helmets and protective gear to custom modifications made to the bikes, providing insights into safety needs and practical adaptations for mountain biking.
– Physical Fitness and Training: Recognizing that mountain biking can be physically demanding, we gathered data on the riders’ fitness levels and any specific training routines they undertake to meet the demands of mountain biking with e-bikes.
– Group Riding Dynamics: We explored the social aspect of e-bike mountain biking by inquiring whether participants typically ride alone or in groups. This helps understand how e-bikes are influencing group dynamics and social interactions in the mountain biking community.
– Environmental Impact Awareness: The survey also sought to understand users’ awareness of and concerns about the environmental impact of using e-bikes on mountain trails. We included questions related to trail conservation, wildlife disturbance, and ecological footprint.
– Technical Support and Maintenance: Finally, we collected data on maintenance practices. This includes how often users perform maintenance on their e-bikes, the types of technical support they require, and the availability of such services in areas popular for mountain biking.
Based on the data recovered from the questionnaire, we counted and analyzed the results of the survey and came up with the following main conclusions:
- The main characteristics of e-bike users are: most of them are male, accounting for 65%; their age distribution is wide, ranging from 18 years old to over 65 years old; their occupations are mainly white-collar workers, accounting for 45%; and their income levels are medium to high, with 55% of them having a monthly income of more than 4,000 US dollars.
- The main purchasing channels for e-bike users are online, accounting for 60%; followed by physical stores, accounting for 30%; and finally renting or borrowing, accounting for 10%. The main purchase motivation of e-bike users is to save time and money, accounting for 40%; followed by environmental protection and health, accounting for 35%; and finally for entertainment and exploration, accounting for 25%.
- The main usage scenarios of e-bike users are urban commuting, accounting for 50%; followed by suburban riding, accounting for 30%; and finally extreme weather conditions, accounting for 20%. The average frequency of e-bike users is three times a week, and the average distance is 15 kilometers each time.
- E-bike users’ evaluation of the usage experience is generally high, with an average score of 4.5 (out of 5). Battery life scored the highest with 4.7 points, speed control scored the next highest with 4.3 points, safety performance scored the lowest with 4.2 points, and comfort scored a moderate 4.5 points.
- Feedback from e-bike users on their experience of using e-bikes was generally good, with an average score of 4.6 out of 5. Among them, the satisfaction score is 4.3; the liking score is the next highest, 4.5; and the willingness to recommend score is the lowest, 4.8.
- The main suggestions for improvement from e-bike users are: increase safety devices and signal lights to improve visibility and safety on busy streets; increase suspension and seat comfort to improve riding experience in undulating terrains; increase water and dust resistance to improve adaptability in extreme weather conditions; increase battery insulation to improve range in cold environments. range in cold environments.
- A significant portion of e-bike users, about 40%, regularly engage in mountain biking. They reported that the primary challenges they face include navigating steep inclines and rocky terrains. This emphasizes the need for robust e-bike designs that can withstand such demanding conditions.
- About 70% of mountain biking enthusiasts use specialized equipment such as reinforced tires and shock-absorbent gear. This indicates a market demand for e-bikes with enhanced features like better suspension systems to handle rugged landscapes.
- Approximately 60% of e-bike users who engage in mountain biking consider themselves to be in above-average physical condition, highlighting the physically demanding nature of the sport. Additionally, 50% engage in specific fitness regimes to better handle the rigors of mountain biking with e-bikes.
- Group riding is popular among mountain bikers, with about 65% preferring to ride with others. This suggests a communal aspect to e-bike usage in mountain biking, contrasting with the more solitary nature of urban e-bike commuting.
Based on the survey results, we can draw the following analysis:
- E-bikes have been welcomed by more and more people in the U.S. market, especially in urban commuting and suburban riding, showing its advantages of environmentally friendly, economical and convenient transportation.
- E-bikes are available in a variety of brands and models with a wide range of price ranges to meet the needs and preferences of different users. Online purchase is the main sales channel of e-bikes, which shows the role of Internet technology in broadening the market.
- The experience and feeling of using e-bikes are generally good, and users are more satisfied with battery life and speed control, but there is still some room for improvement in safety performance and comfort.
- Suggestions for improvement of e-bikes are mainly focused on improving safety performance, comfort and adaptability, which shows that users’ expectations and requirements for e-bikes are constantly increasing, and also provides direction and reference for product innovation of e-bikes.
- The increasing popularity of e-bikes in the mountain biking sector highlights their expanding role beyond urban commuting. E-bikes are not just seen as a mode of eco-friendly and economical transportation but also as a means to engage in recreational and sporting activities like mountain biking. This shift reflects a broader acceptance and versatility of e-bikes in various lifestyle choices.
- The survey indicates that mountain bikers have specific requirements for their e-bikes, including durability to withstand rugged terrains and enhanced suspension systems for better handling of steep and uneven paths. This suggests a potential market segment for e-bikes specifically designed for mountain biking, which could spur innovation and product diversification.
In summary, this survey reflects the usage and user evaluation of e-bikes in the U.S. market, providing valuable data and information for market analysis and product optimization of e-bikes. We suggest that manufacturers and sellers of e-bikes should further improve the quality and service of e-bikes based on the survey results to meet the needs and expectations of users, so as to promote the development and growth of e-bikes in the U.S. market.