A few days ago, The Lionesses (England women’s football team) created quite a stir on social media with their brilliant campaign to announce the team line up. Global personalities such as Emma Watson, David Beckham, James Corden and Prince William joined in to share the news. Now, another team has made news with their campaign.
The German national football team is one of the most successful teams in the world. They are also the only nation to have won both the men’s and women’s tournament. In fact, the women’s team has won the FIFA World Cup twice (in 2003 and 2007) as well as eight of the twelve UEFA European Championships.
Despite the accolades and incredible achievements, the women’s team yet goes unrecognized and under-appreciated in their own country. After winning the 1989 European Championship, which is also considered to be their biggest achievement till date, every member received a tea set. This is often cited as the biggest example of male chauvinism and gender prejudice in sports, football in particular.
"We don't have balls.
But we know how to use them!"
— DW Sports (@dw_sports) May 14, 2019
The men’s football season may be coming to an end but it is just the beginning for the women. Ahead of the FIFA World Cup, Germany’s national team has partnered with Commerzbank to release a cheeky campaign. The ad basically calls out and breaks stereotypes that surround the women’s team. The video talks about the struggles the female footballers have to go through.
Speaking about her squad at the announcement manager Martina Voss-Tecklenburg said, “We had intense discussions and there were some tough decisions in the end because we have a high-quality team.”
The FIFA Women’s World Cup will take place from 7 June to 7 July 2019. 24 qualified teams will play a total of 52 matches at nine different stadiums. The semifinals and the final will take place at Stade de Lyon in Décines-Charpieu, France.