Television giant TCL Corporation, and a leader in creative sports content, ESPN, have joined hands to launch a video series – Born a Legend. The series focuses on the world of sports and looks at stories of talent that embarked on a powerful sporting journey.
The series is not limited to a single sport, it runs across all the different categories and does not limit its content to stats and scores either.
Going beyond the boundaries set by gender, location, shape, and size, the show looks at actual stories of these sports stars. Be it an Indonesian female taekwondo gold medalist or a young cricketer in India, the show covers it all.
The crux of this series is the struggles and journey of athletes that have grown to become role models to the youth and how being a legend is a lot more than what meets the eye. The primary episode of this series revolves around the motivational story of Defia Rosmaniar, a gold medalist female taekwondo athlete. She won gold for her country at the 2018 Asian Games. The video looks at her father’s support, which helped her become a world-class athlete.
Lance Peatey, General Manager of ESPN Southeast Asia said:
We are delighted to be doing this second series with TCL after the first was so well received and widely acclaimed. The stories in this series are presented through a slightly different lens, but the common theme across both series is powerful storytelling around sport and athletes – something we really pride ourselves on at ESPN. The ‘Born a Legend’ series will chronicle extraordinary journeys of extraordinary people and we look forward to these videos inspiring many people around the world.
The second episode of this series is set to cover the story of young Indian spinning sensation – Kuldeep Yadav. It focuses on the struggles of his career, the rejection as well as the disappointment and how he rose despite the atrocities.
The series will air in multiple countries across the globe including Indonesia, Germany, Japan, India, Russia, and Mexico.