Fresh from her exploits at the World Badminton Championship in Glasgow, Scotland, where she narrowly missed out on a Gold medal, accolades are coming thick and fast in the way of the 2016 Rio Olympics silver medallist P.V. Sindhu. Bridgestone India, a subsidiary of the largest tyre manufacturers in the world and a sponsor at the Olympics have announced that Sindhu will become the company’s first brand ambassador.
Sindhu already has a host of brands to endorse and adding Bridgestone to the list is another feather in her ever-growing cap. Speaking on the collaboration, Kazutoshi Oyama, Executive Director, Bridgestone India Pvt. Ltd. said at an event, “We are thrilled to announce Ms. P.V. Sindhu as Bridgestone India’s first-ever brand ambassador and we warmly welcome her to ‘Team Bridgestone’. Sindhu’s journey is an epitome of perseverance and determination and is a setting example to the youth to ‘Chase Your Dream’ which echoes with Bridgestone’s global association with the Olympic Games. She is persistent, dependable and carries a winning attitude, which personifies our brand ethos.”
Sindhu also said on her association with Bridgestone tyres, “I am honored to be associated with Bridgestone India and particularly excited to be the organization’s first brand ambassador. Bridgestone has a strong sports lineage which is further strengthened with their Worldwide Olympic Partnership. This association is a special one and I look forward to a long and fulfilling partnership.”
Ramakrishnan, R- Director, Baseline, also said of the partnership, “Sindhu embodies the true Olympic spirit of grit, determination, discipline, and sportsmanship. With Bridgestone, it is a seamless brand alliance.”