Suditi Industries in India has been given official rights by the National Basketball Association (NBA) to launch a range of fanwear apparel in our country. The duo has made a multi-year written agreement for the merchandising partnership.
This new partnership will also retain the existing stocks that is available in India, already. This includes line of products for Indian youth, kids, and men’s apparel from all across the 30 different teams.
With this deal, NBA is working on establishing a pan-India presence. The NBA fanwear apparel will be sold across multiple famous shopping stores such as Shoppers Stop, Central, Brand Factory and Lifestyle. The shopping has moved to an online sector recently, hence, NBA apparel will be available on shopping websites such as Jabong, Myntra, and the official NBAstore.in as well.
Siddharth Chury, NBA India Associate Vice President of Global Partnerships said:
As our fanbase continues to grow exponentially, we have seen a rising demand for NBA merchandise beyond our core on-court products from Nike and Spalding
Pawan Agarwal, Chairman and Managing Director at Stuti Industries Ltd, spoke about the deal as well:
The NBA is one of the most prestigious sports organisations globally and it’s an exciting opportunity for us to partner with them. Our goal is to fully penetrate the Indian market and to make NBA fanwear apparel more widely available for fans across the country.