Sports stars are no less than celebrities in our world and there is absolutely no denying that. The rise of Instagram and dependency on it as a promotional platform has also helped the cause massively.
Most of the marketing and promotional digital campaigns are now based on Instagram and other social media. This is mainly because of the extended reach offered by the platform. As for sports stars, their following is absolutely insane. In fact, Cristiano Ronaldo is among the top few most followed people on Instagram (overall).
The Indian cricketers are not far behind either with 30-35 million followers on their Instagram profiles. Brands are taking advantage of this and promoting their products via these profiles.
One Plus, the emerging superpower in the smartphone world, launched a couple of new phones in an event last night. What’s noticeable is that they had a One Plus Jersey, which they used widely to promote the product and create build up. Indian ace leg spinner Yuzvendra Chahal and swing bowling expert Bhuvneshwar Kumar were also part of the promotion campaigns.
Bhuvi and Yuzi both had posts for the brand on their respective Instagram profiles. They were seen wearing the One Plus jersey and promoting the launch event of the product. Yuzvendra Chahal also posted a similar picture on his profile, with the caption: Number 7 rides high for #TeamOnePlus ! The awesome #OnePlus7series launches today! If you want to win the OnePlus 7, go follow @oneplus_india now! #OnePlus7Launch
The One Plus 7 and 7 pro are absolute powerhouses and it is only fair for top sports stars to be running the promotional campaign for the products.