The career span of any professional athlete cannot be predicted as no matter what sport they play, they always stand the risk of sustaining injuries. And even if they don’t, they know that there will come a time in their career when they will have to hang their boots. Knowing the fact and their brand value in the market, many athletes invest their money into business ventures while their career is in full swing and establish a parallel money-making source. Hence, let’s take a look at athletes who started their own business ventures this year.
The team India skipper is one of the finest batsmen in the world, and is renowned for his aggressive and intense demeanor, whether on the field or in his brand endorsements. His brainchild One8 recently launched Perfumes, deodorants, and pocket sprays. The product was made available in six variants – Aqua, Willow, Intense, Active, Fresh and Pure.
After a tumultuous start to the season, French superstar midfielder Paul Pogba unleashed himself on the pitch and has been the man in form in the last two games under new caretaker manager Ole Gunnar Solkjaer. The time when Jose Mourinho was at the helm at Old Trafford, the dynamic midfielder had been teasing a big announcement on social media.
He landed in big trouble when his social media post with the message ‘Caption This’ was visible on his various social media handles only a few hours after Mourinho was sacked. But later on it was pulled down and now it became clear that Pogba was not taking a dig at Mourinho, but the post was to promote the launch of his emoji app named Pogmoji. Some of the expressions available on the emojis are a sorry Pogba, a smiling Pogba, a winking Pogba, a cool Pogba, a sunglasses-wearing Pogba, and a smirking Pogba.
The Irish fighter has not only made a name for himself inside the octagon but is also a big name outside. After throwing kicks and punches inside the octagon, McGregor decided to try his hands in business by launching his own line of whiskey named ‘Proper No.12’ and the move has been a roaring success.
The whiskey has set a sales records back in Ireland with Tesco, who are one of the biggest alcohol sellers in Ireland. Tesco decided to introduce a two-bottle limit per visitor when it came to selling ‘Proper 12’.
The whiskey line was launched in September and is priced competitively at $29.99 (£23.48) in the US. Every $5 from the sale of a bottle is donated to ‘first responders charities’.
The Boxing great announced the global business venture this year called Mayweather Boxing + Fitness studio after his highly anticipated “Money Fight” against Conor McGregor in August 2017. Mayweather, who topped this year’s Forbes list of highest paid athletes, decided to launch the venture that will give virtual reality experience.
The person who wants to acquire the franchises will have options to open a brand-new Mayweather Boxing + Fitness studio for as little as $200,000; or to convert an existing fitness business into a Mayweather Boxing + Fitness studio for as little as $70,000.
Team India opening batsman Shikhar Dhawan also ventured into the business world by launching his own home décor brand DaONE Home in October this year. Currently, the company has products ranging from soft furnishings such as bed linen, cushions and table linen. But later on, it plans to expand its business into all home décor products, including glassware, hardwood and more.
Speaking to Money Control, Dhawan confidently said, “I am not worried about the competitors. I will be focusing on how can we improve day by day. At least the range which we have got is a very good, quality is very good and packaging is also good. So, I am focusing on every detail of the product.”