The campaign is running under the name ‘Billion Beats’, urging fans to take part actively. Name for the campaign is just about perfect. Fans will be sending their heartbeats to the brand, who will then compile them together to form a beat. This beat will be composed by music director duo, Meet Bros. Fans can share the sound of their heartbeats through the OPPO Billion Beats App.
The campaign has been rolled out to encourage fans to root for team India at the ICC World Cup 2019. In a first-of-its-kind campaign, Oppo will invite users to share the sound of their heartbeat on the app. This app is available both on iOS and Android.
The song will be composed with the compiled heartbeats making the main beats. It is all set to be released in mid-June when India will be playing some crucial encounters. Especially, the one against Pakistan.
The campaign is being launched keeping in mind the passion for cricket among Indian fans. Oppo has a strong marketing approach and will be promoting the campaign over various platforms.
Speaking on the campaign, Charles Wong, CEO OPPO India and President, OPPO South Asia said, “We understand the fervour that cricket incites in every Indian. The World Cup is a time when diverse fans across the country come together to cheer for Team India. OPPO has always believed in creating memorable and unique experiences for our consumers and through this initiative, we really want to empower our consumers to demonstrate their passion creatively. This campaign is a testament to our role in uniting the Indian team and the billion fans through the one-of-its-kind song.”