With Indian Premier League couple of days away, The Board of Control for Cricket in India (BCCI) on Friday announced Dream11, India’s Biggest Sports Game, as the Official Partner. The cricket board has signed a 4-year exclusive partnership which will begin with the upcoming IPL 2019 season. Apart from being the official partner, Dream 11 will also be the ‘Official Fantasy Game’ partner of the league this season.
According to reports in Insidesport, this collaboration will provide a platform for millions of fans to create their own fantasy cricket teams which will only deepen their engagement with the sport.
Commenting on the partnership, Harsh Jain, CEO, and Co-Founder, Dream11 said, “We are very excited to partner with the BCCI and provide an engaging cricketing experience for the IPL, which is the pinnacle of sports leagues in India. Dream11 is deeply integrating with the IPL, which is set to grow from its 1.4 billion TV impressions and 200 million online viewers in 2018, to achieve our goal of growing from 51 million users to 100 million users in 2019. It’s great to see how our dream of making fantasy sports intrinsic to sports fan engagement has come true.”
Commenting on the partnership, the Committee of Administrators (CoA) of BCCI said, “The online viewership of IPL is growing each year and it’s essential for us to engage with the fans on digital platforms as well. Partnering with the biggest fantasy sports platform in India, Dream11 will help us in further increasing the popularity of the IPL amongst cricket fans.”
Apart from IPL, Dream11 has been associated with International Council of Cricket (ICC), Pro Kabaddi League (PKL), Indian Super League (ISL), National Basketball Association (NBA), Caribbean Premier League (CPL), International Hockey Federation (FIH) and Big Bash League (BBL).